Vendor Village

The Concept:
Experience Instead of Just Selling

Forget everything you know about boring trade show booths. Our Vendor Village is an interactive marketplace where brands become experiences. This is where innovative brands meet a highly motivated, affluent target group that doesn't just train fitness, but lives it.

What makes our concept special: We actively promote interaction between brands and community. Live demos are just as much a part of it as mini-competitions at your booth. Product testing is not only allowed but desired. Brand challenges create viral content. And the best part: Our visitors come with the expectation to discover and try new things.

The numbers speak for themselves: 4,000+ visitors over two days, including over 400 active athletes. Average age 28-35 years, above-average income, extreme brand loyalty for products that convince. Plus the reach: Livestream with 100,000 views, social media coverage, professional photo and video production.

Industries & Products

Sportswear & Equipment
The core of our Village. From performance wear to lifting shoes to mobility tools. Our visitors are looking for quality and innovation. Particularly in demand: Technical sportswear, grips, tapes, weightlifting belts, jump ropes. Live testing opportunities are a must!
Nutrition & Supplements
Fitness enthusiasts are the perfect target group for nutrition products. Protein powder, pre-workouts, recovery drinks, functional food. Sampling is king here! Let people try, convince through taste and quality. Smoothie bars and tasting stations work particularly well.
Recovery & Wellness
The trend is clearly toward holistic fitness. Foam rollers, massage tools, compression wear, CBD products, ice bath systems. Live demos and mini-treatments directly at the booth attract attention. People want to feel how good recovery is.
Fitness-Tech & Apps
Digitalization doesn't stop at fitness. Tracking apps, online coaching platforms, wearables, virtual training. Interactive demos are crucial here. Let visitors test your app, show live data, offer free trials.
Box-Equipment & Gym-Solutions
Many of our visitors are box owners or trainers. For them, equipment manufacturers, gym management software, or training providers are interesting. B2B contacts at their finest!

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